When Anthony Davis asked me to create and execute a commercial for his new product, Beverage Buddy, http://yourbeveragebuddy.com, I was immediately turned on to its creative potential. Here's a product that's easy to describe and lends itself to visual representation. How many of us have traveled on the Metro North, with our coffee cup hugged our bodies as we hunted for a cell phone, ticket, etc. with our other hand? The concept emerged. Two commuters, introduced via split screen end up sitting next to each other. Being that only one of them has the Beverage Buddy, they end up having a very different riding experience. Casting has been completed and production will begin later this week! Check out the storyboard sample below.