When Anthony Davis asked me to create and execute a commercial
for his new product, Beverage Buddy, http://yourbeveragebuddy.com,
I was immediately turned on to its creative potential. Here's a
product that's easy to describe and lends itself to visual representation.
How many of us have traveled on the Metro North, with our coffee cup
hugged our bodies as we hunted for a cell phone, ticket, etc. with
our other hand? The concept emerged. Two commuters, introduced via
split screen end up sitting next to each other. Being that only
one of them has the Beverage Buddy, they end up having a very
different riding experience. Casting has been completed and
production will begin later this week!
Check out the storyboard sample below.